Marking the 60th anniversary of the iconic Detroit label

Motown x Carhartt WIP

 

For Fall/Winter 2019, Carhartt WIP has collaborated with the iconic record label Motown. 

Arguably the most influential American record label of all time, it is not hyperbolic to say that Motown irrevocably changed the face of music, in such a way that its influence can still be felt today. Indeed, Motown didn’t simply reconfigure what hits of that era sounded like, it played an instrumental role in diversifying the airwaves of US radio stations, bringing us the work of Marvin Gaye, The Supremes, et al.

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Motown x Carhartt WIP

 

 

Motown x Carhartt WIP

 

This exclusive capsule collection riffs on imagery and ephemera found in Motown’s archive and back-catalogue. A sateen bomber and rolled beanie both nod to the inimitable style of Marvin Gaye, while the Snake Pit Shirt references the basement recording studio in the home that would come to be known as “Hitsville, USA.” A series of graphic t-shirts and hoodies pay tribute to other aspects of Motown’s history, from the various sub-labels to the 1970 album A Pocket Full of Miracles by Smokey Robinson and the Miracles.

 

Motown x Carhartt WIP

 

Motown x Carhartt WIP

 

The collection is rounded off with a co-branded record weight and a “lollipop” style DJ headphone by Japanese manufacturer Phonon.

Motown x Carhartt WIP is now available at Carhartt WIP stores and retailers, as well as our online shop.

 

Motown x Carhartt WIP

 

Motown x Carhartt WIP

 

Motown x Carhartt WIP

 

Photos by Danny Sommerfeld

 

Release event

 

Carhartt WIP Store Copenhagen
Krystalgade 7, 1172 København K

Torsdag d. 14. november
17 - 20:00

DJ Cohnny Jazz
1207 Motown record sale
Cocktails

 

Motown x Carhartt WIP Release event